# Cristian Henao

> Product designer / technologist. Over ten years in product design, product management, development, branding, and multimedia. I take products from concept to launch, and build brands people remember. Currently VP, Product Design at Nurocor. Based in Austin, Texas.

Contact: cristian@cristianhenao.com · https://www.linkedin.com/in/cristianhenao
Visual portfolio: https://portfolio-five-silk-79.vercel.app
About: https://portfolio-five-silk-79.vercel.app/about

## Nurocor

VP, Product Design · Clinical development

Vice President of Product Design for the Nurocor Clinical Platform — software that turns clinical trial protocols into structured digital systems. Led product design across study design, protocol authoring, and workflow tools used by pharmaceutical teams. Partnered with product, engineering, and clinical experts from research through launch. Built design practices for a complex B2B platform: information architecture, usability, and a shared language between design and engineering. Mentored designers and kept the product readable for people who live in protocols, schedules, and standards.

Selected work:
- Clinical Platform: Product design for a system that turns trial protocols into structured digital intelligence.
- Study Design: Tools for trial arms, schematics, and study definition used by pharmaceutical teams.
- Protocol Authoring: Workflows that keep protocol, schedule, and downstream systems in one source of truth.
- Design Practice: Information architecture, usability, and a shared language between design and engineering.

## Stova

Director, Digital Experience · Event technology

Head of Product Design for the next generation of Stova products. Led the design team, partnered with product, engineering, and marketing, and ran the work from research through launch. Built and maintained design systems, ran usability testing, and kept products aligned with accessibility, security, and compliance. Mentored designers and pushed for a culture of craft and continuous improvement in event tech.

Selected work:
- Check-in App: Staff mobile app with a clear path through check-in, live counts, and organizer analytics.
- Event App: Attendee rewrite shown around CES: way-finding, speakers, networking, and custom widgets.
- Design System: One design language across three companies — tokens, components, Q&A, chat, sessions.
- Digital Experience: Led design from research through launch, with accessibility, security, and compliance in the work.

Projects:
- Attendee Check-in App (Figma · Zeplin · Storybook): Mobile app for event staff. The existing tools had outdated UI, cluttered data, and inconsistent navigation that made check-in history hard to read. We designed a clear path through the process, real-time attendance counts, per-event customization, and analytics so organizers could see patterns and act on them. Staff and organizers gave positive feedback; the app continued to evolve with the industry.
- Attendee Event App (Figma · Zeplin · Storybook): A full rewrite of the attendee experience, shown around CES. Organizers can brand the app with their logo, color, and imagery. Attendees get way-finding, speaker interaction, and networking based on shared interests, plus widgets they can add or remove to shape their own event journey. The aim was to surface the right content at every stage of the event, with a modern UI that was easier to move through.
- Stova Design System (Figma · tokens · components): Three companies under one design language. Shared principles, components, and patterns so products felt like one brand instead of three. The system cut inconsistency, sped up the work, and gave design and engineering a common set of pieces to build with — inputs, buttons, Q&A, chat, sessions.

## BANG Energy

Director, Product Design · CPG

Director of Digital Product. Led the team that built digital products to improve the customer experience and grow the business. Worked with design, engineering, and marketing across the full lifecycle, from ideation to launch. Roadmaps came from market trends, customer feedback, and product data — not guesswork.

Selected work:
- Mobile App: Consumer app shipped from a data-driven process mapped to real customer needs.
- E-commerce: Platform launched alongside the app — revenue and engagement, on time and on budget.
- Product Lifecycle: Ideation through launch with design, engineering, and marketing in the same room.
- Roadmaps: Priorities from market trends, customer feedback, and product data — not guesswork.

Projects:
- Mobile application: Shipped a consumer mobile app during this tenure. Used a data-driven process so features mapped to real customer needs, and partnered with marketing on the launch.
- E-commerce platform: Launched an e-commerce platform alongside the app. Together with the mobile product, it increased revenue and customer engagement. Delivery stayed on time and on budget with design and engineering.

## 4ocean

Multimedia Designer · Mission brand

Digital and print design in service of a simple mission: pull single-use plastic out of the ocean. Worked with marketing, content, and project managers on ads, social graphics, web, print, and event materials. Helped form the brand guidelines so every piece held the same voice. Owned timelines and quality so work shipped clean and on brand. Campaigns from this period increased engagement and support.

Selected work:
- Campaigns: Ads, social, web, print, and events in service of pulling plastic out of the ocean.
- Brand System: Guidelines so every piece held the same voice, on time and on brand.
- Digital + Print: Worked with marketing, content, and project managers across every surface.
- Mission: Design as a tool for engagement and support, not decoration.

## AXIA Spirit

Art Director · Spirits

Built and ran the visual identity across packaging, digital, print, and events. Launched the brand in more than ten markets in the US, Greece, and the UK, keeping the look consistent and sharp in each one. Designed trade-show and market-launch activations with marketing and event teams. Wrote design guidelines, managed budgets and schedules, and treated every artifact as part of one brand. Those campaigns and activations raised awareness, engagement, and revenue.

Selected work:
- Identity: Visual system across packaging, digital, print, and events.
- Markets: Launched in more than ten markets in the US, Greece, and the UK.
- Activations: Trade-show and market-launch work with marketing and event teams.
- Guidelines: Every artifact treated as part of one brand — budgets, schedules, craft.

## Pearl Izumi

Multimedia Designer · Performance cycling

Digital and print design for a performance cycling brand. Worked with marketing and product teams on campaign assets, social, web, catalogs, and in-store materials. Kept the visual language consistent across seasons so product stories felt like one system. Owned production timelines so launches and drops shipped on time.

Selected work:
- Campaigns: Seasonal campaign assets with marketing and product teams.
- Catalogs: Print and digital catalogs that held a consistent visual language.
- Social + Web: Product stories across channels, built as one system.
- In-store: Launch and drop materials that shipped on production timelines.

## RS&H

Multimedia Designer · Architecture and engineering

Visual work for an architecture, engineering, and consulting firm. Built presentations, proposal graphics, web, and marketing materials that made complex projects readable. Worked with marketing and project teams so every piece could stand next to the work itself. Owned production quality and timelines from concept through delivery.

Selected work:
- Proposals: Graphics that made complex A/E projects readable under deadline.
- Presentations: Visual work for marketing and project teams, concept through delivery.
- Web: Digital materials that could stand next to the built work itself.
- Project Graphics: Production quality and timelines owned from first sketch to ship.
